Many of our brands are taking steps to improve the world. Brands That Give Back is our way to highlight all the good they’re doing!
Teadora is a vegan, cruelty-free, toxin-free hair and skin care brand—but they’re also so much more than that. Teadora is not only committed to creating natural and organic products but also to helping preserve Brazil’s rainforests—and all the magic they offer—in the process.
Whether it’s the Superfruit Beauty Butter or the Anti-Pollution Hyaluronic Mist, every product they create is sustainably made without any parabens, synthetic fragrances, or sulfates. Better yet, the ingredients they use are fair-trade sourced, biodegradable, and recyclable. That means you’ll feel good both from using their skin and hair care products and about using them, too.
Teadora’s dedication to bettering the world even shines through in their name: Teadora comes from the Portuguese word that translates to “adores you.” And, they’ve joined forces with Rainforest Foundation on a mission to preserve the Amazon rainforest and replant a million trees. So, when you use their products, you know you’re helping counter deforestation.
Their collection includes options like exfoliating clay bars (made with buriti oil, açaí seeds, and Amazonian clay) and a clay scrub and masque (made with Brazilian red clay, passion fruit, and either organic sugar or sea salt). And, all help uplift local communities and the environment.
To understand more about the steps that Teadora is taking to make positive changes in the world, I spoke with the brand’s founder, Valeria Cole. She told me about Teadora’s focus on working with organizations that support results-focused projects that benefit Brazilian communities and the rainforest and about using natural extracts and oils to protect skin and hair.
Learn more about her vision, work, and positive environmental impact below!
On her inspiration for starting the company
Valeria: “My passion for wild plants began under the lush canopy of the Amazon rainforest. When I was young, my mom and I harvested, dried, and blended its botanicals to craft nourishing natural remedies. Today, I pass along these ancestral beauty secrets in a raw and organic skin and hair care line that revitalizes you, your skin, and the rainforest. I had the privilege of being raised by a mother who was very much into naturopathic health and beauty; much before that was a popular thing. She was also an avid conservationist.
Given today’s amazing developments in clean ingredient technology and sustainability practices, brands can make a much easier choice and never have to sacrifice performance.”
On Teadora’s projects to help communities and the environment
“Our first project in the Amazon was with the International Conservation Fund and University of Purdue. We built an audio-visual lab in the Kayapo village, where they teach their women and young how to become filmmakers to maintain village traditions, myths, and cultural events. We loved that project, but we wanted to do more, and we wanted our consumers to be able to see more clearly, product by product, the impact they were making—that’s when we developed our project to replant one million trees, develop small tree nurseries, and preserve more than 75k acres (an area equivalent to 88 NY Central Parks) of rainforest that is home to multiple endangered species.”
On promoting positive change
“[My favorite part] is being able to pay homage to something that was so near and dear to my mom’s heart, knowing that we can make a huge impact to stopping the effects of climate change, and helping to safeguard the place that is home to 25% of all animals and plants on earth and the source of 25% of all western pharmaceuticals, many of which treat today’s top ailments.”
On protecting the environment
“Our mission is to help save and protect the Amazon rainforest so that our children and other generations after them can continue to enjoy this amazing earthly treasure.
It’s our duty as citizens of this amazing world we live in to preserve it and to offer the safest alternatives for our consumers.”
Explore our selection of Teadora’s eco-friendly, sustainable beauty products—and help out the environment while you’re at it!